Self-Publishing Series: What You Need To Know Before You DIY


Self-Publishing Series: What You Need To Know Before You DIY

from 35.00

Sessions on prepping your book for publication, mastering the print-on-demand platforms, and publicity. Full details coming soon! Take any of the individual 2-hour sessions or all three. Click "REGISTER FOR THIS SESSION" to purchase a single session, or scroll down to bulleted info to register for all three. 

Session One: Preparing Your Book

Prepping your book for self-publishing may seem daunting, but these surefire steps will help you nail the process. In this two-hour session (with tutorials), we’ll talk about the importance of book editing and how to navigate the workflow, book cover resources, do’s and don'ts, interior formatting tips and tricks, file output and upload requirements, and how to set up your ISBN numbers properly. REGISTER FOR THIS CLASS ONLY: $35 members; $40 non-members

Session Two: Mastering the Platform

In this session, we'll answer specific questions about using the IngramSpark platform to publish your book. Topics covered will include setting discounts & return status; utilizing all Global Distribution service options available on the IngramSpark platform; importance of establishing a direct relationship with ones’ readership base; DIY vs. Assisted Services; how books flow through wholesale distribution channels; how to properly approach and work with independent bookstores; and the importance of driving your readerships to Indie bookstores to purchase your titles. This session will include Q&A opportunities throughout. REGISTER FOR THIS CLASS ONLY: $35 members; $40 non-members

Session Three: Publicity 101

One of the greatest mistakes authors make is not considering how they will spread the word about their book after they are finished writing it. With more than 3 million books being published each year in the US alone, make sure that your book stands out and gets noticed by readers. Learn what’s involved in making a plan. Lesson one - the earlier the better. REGISTER FOR THIS CLASS ONLY: $35 members; $40 non-members

  • Instructors: Session One: Jen Chesak; Session Two: Josh Floyd; Session Three: Julie Schoerke and Kendall Hinote
  • Length of series: 3 weeks
  • Date: Saturdays, September 23, 30, and October 7  
  • Time: 2 - 4 p.m.
  • Cost for all three sessions (a 10% discount): $94.50 members; $108 non-members
  • Location: Refinery Nashville
Register for Class

About the Instructors: 


Jen Chesak, an East Nashville-based writer and editor, operates an independent publishing and editing company, Wandering in the Words Press. Jennifer earned her Master of Science in Journalism from Northwestern's Medill School of Journalism and has had a storied career as a freelance adventure, travel, and fitness writer for publications like Runner's World, Women's Running and Field & Stream online to name a few. She serves as a mentor for Middle Tennessee State University's certificate in writing program, MTSU Write, and is currently working on a fiction novel set in her native state of North Dakota. Jennifer mulls over plot lines and character traits while training for her next marathon or working in her garden. Find her writing and editing tips at


Josh Floyd is a Key Account Sales Manager at IngramSpark. He promotes the growth, sales, and brand of the IngramSpark platform by providing education, information, and best practices for Ingram’s Publish-on-Demand services. Josh has been with Ingram for over 5 years first working as a Publisher Representative, then as an Ingram Independent Bookstore Representative, and is now with IngramSpark as Key Account Sales Manager.


Kendall Hinote: Kendall’s ability to make connections between authors, their books and untapped audiences earned her a reputation as an out of the box thinker. Putting an author’s book personally into the hands of thought leaders is a distinction of her work. Kendall specializes in client relations and campaigns that are author and issue centric leading her to work with traditionally published and award-winning authors on national campaigns as well as self-published authors aiming to cultivate niche audiences. Kendall is an ambassador for authors and their causes and is regarded by clients as a trusted and strategic advisor. She brings to every project insight she gained from her time in journalism, communications, public relations, politics, community development, fundraising, non-profit seeding, education, editing, creativity coaching, literary services, workshop presentation and group facilitation prior to her work in literary publicity.


Julie Schoerke: A public relations expert with 30 years experience, Julie specializes in developing winning book publicity campaigns for authors and publishers. But it’s her infectious smile, always-positive attitude and die-hard support that welcomes authors into the JKS family. Her hallmark is creative campaigns that fit the lifestyle of the author. She’s been on the forefront of industry trends, being among the first to work with book bloggers, to produce and creatively distribute book trailers, and to secure book sale numbers reporting for indie authors to hit bestseller lists. And, in bucking trends, she reinvented the book tour to be more author-friendly. Julie is frequently interviewed on radio, literary blogs and asked to speak before audiences of all sizes. Most recently invited by The University of Chicago, Sarah Lawrence College, Decatur Book Festival, and James River Writing Conference among others throughout the United States, her advice and ideas for promoting books are endless, current and inventive.