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Pick a Platform: Building Brand for Writers

Mar 22
Mar 22
6:00 - 8:00PM CST
Sara Wigal
The Porch Headquarters at 2811 Dogwood Pl, Nashville, TN 37204
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Emerging authors are often busy with the most obvious task at hand—preparing their manuscript for submission to agents, or for the self-publishing path. But if you're on the nonfiction track, establishing brand and platform is a part of the process that best begins prior to querying agents or setting up your book for sale on a digital platform. This class will answer questions like: What is an author brand and how do I develop one? What do agents mean when they talk about “platform” and how can I build one for myself? What types of digital activities will help me with my brand and platform? How can I use my time wisely to further my writing career? A nuts-and-bolts approach with tangible applications will be offered to help you start things off on the right foot.

Note: This class is scheduled to take place in-person at Porch HQ. You must be fully vaccinated against COVID-19 to participate, and we will enroll a maximum of 9 participants. Masks are not required at this time, though we will revisit this policy as needed. Check our website and this listing for details before you attend class.

Sara Wigal is an Assistant Professor of Cinema, Television and Media and Director of Publishing at Belmont University. Wigal trained under literary agents, magazine editors, and a major publishing house’s marketing department, finally working in literary PR, beginning as an assistant and working her way up to a Senior Manager role. She has been published by Library Journal, The Tennessean, Publishers Weekly, Writer's Digest, The Chaffin Journal, Miracle Monocle, New Plains Review, Variant Literature, and is a featured interview in the Writer’s Digest “Guide to Literary Agents” 2019 and 2020 editions. Wigal is the Fundraising Chair for the Next Chapter Society which supports the programming made possible by the Nashville Public Library Foundation. She is the founder of the Nashville Publishing Meetup, which connects publishing professionals. When she doesn’t have a book in hand, you can find Wigal snuggling with her two dogs, dancing salsa, or doing DIY projects on her cottage home in East Nashville. She is a personal essay writer and an aspiring historical novelist. Find her on Instagram @shewritespirates and Twitter on @sarawigal.

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