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Writing the Author Brand Manifesto

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Saturday
Jun 11
-
Jun 11
11:00 AM - 1:00 PM CST
INSTRUCTOR:
Sara Wigal
LOCATION:
The Porch HQ, 2811 Dogwood Pl., Nashville, TN 37204
$
45
FOR MEMBERS
$
50
FOR non-MEMBERS
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You’re done with your draft and ready to send that query to agents. It’s just a simple letter, right? Not quite. Emerging authors are often kept busy with the most obvious task at hand: preparing their manuscript for submission to agents, or for the self-publishing path. But what many don’t understand is that establishing brand and platform is an essential part of the publishing process that must begin prior to trying to snag that publishing deal. A good query and a complete MS are just part of getting that deal.

This presentation will answer questions like: What is an author brand and how can a writer start to develop one?  What do I need to understand about my brand to properly query agents? What do agents mean when they talk about “platform” and how can I make one for myself? What types of digital activities will help me with my brand and platform? How can I use my time wisely to further my writing career?

A nuts-and-bolts approach with tangible applications will be offered to help writers in the early stages of their careers get off on the right foot. At the end of this workshop you will have your own brand manifesto to use in your agent query letter, as well as a round understanding of branding and platforms for authors.

Use the promo code EARLYBIRD at checkout for 20% off through May 17.

Note: This class is scheduled to take place in person at Porch HQ. You must be fully vaccinated against COVID-19 to participate, and we will enroll a maximum of 10 participants. Masks are not required at this time, though we will revisit this policy as needed. Check our website and this listing for details before you attend class.

Sara Wigal is an Assistant Professor of Cinema, Television and Media and Director of Publishing at Belmont University. Wigal trained under literary agents, magazine editors, and a major publishing house’s marketing department, finally working in literary PR, beginning as an assistant and working her way up to a Senior Manager role. She has been published by Library Journal, The Tennessean, Publishers Weekly, Writer's Digest, The Chaffin Journal, Miracle Monocle, New Plains Review, Variant Literature, and is a featured interview in the Writer’s Digest “Guide to Literary Agents” 2019 and 2020 editions. Wigal is the Fundraising Chair for the Next Chapter Society which supports the programming made possible by the Nashville Public Library Foundation. She is the founder of the Nashville Publishing Meetup, which connects publishing professionals. When she doesn’t have a book in hand, you can find Wigal snuggling with her two dogs, dancing salsa, or doing DIY projects on her cottage home in East Nashville. She is a personal essay writer and an aspiring historical novelist. Find her on Instagram @shewritespirates and Twitter on @sarawigal.

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