Copywriting is the craft of putting big ideas into words—sometimes, using no words at all—with the goal of selling something. If you love brainstorming, writing clever, concise headlines (then writing some more, then more after that), and collaborating with other writers, designers, and creative thinkers, copywriting could become your next career. Or at least a fun side hustle. In this super interactive hour we’ll look at what makes great ad concepts so great, practice the craft by writing a headline or two, and walk away with tools to sharpen your skills and write your way into the business of using creativity as capital.

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Leslie Donnenwirth is an independent senior copywriter, native Tennessean, and baby poet. She spends her days collaborating with award-winning creative agencies and solving communication problems for businesses big and small using only her brain, heart, and laptop. When she’s not trying to crack the perfect headline or jotting down the bones of a poem, she’s probably eating, cooking, or thinking about eating or cooking. She currently lives in Chattanooga, Tennessee, with her art director husband and two wild rescue dogs, one a decent editor and the others a perfect distraction.